Merchandising defended
Marketing spin-offs of the Beatrix Potter characters is a legitimate extension, and indeed a .growth area, of children’s publishing, according to Judy Taylor. She is consultant to Penguin on Beatrix Potter, including the development and quality of the merchandise.
Judy Taylor points out that Miss Potter herself was a very shrewd businessperson who was very quick to seize the opportunities herself. There were Peter Rabbit dolls as early as 1903. These were followed by board games, colouring books, china tea sets, and wallpapers. Mrs Taylor is responsible for approving the products brought forward for licensing. Products are being rejected all the time, she insisted.
“We objected to Beatrix Potter face masks, and
drew the line at Peter Rabbit baked beans.” < 4
Beatrix Potter made this Peter Rabbit doll and registered it at the Patent Office in 1903 £
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Bibliographic details
Press, 14 March 1987, Page 16
Word Count
139Merchandising defended Press, 14 March 1987, Page 16
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