Page 48 Advertisements Column 1

Press, 12 February 1986, Page 48

USED CAR ADVERTISING, What’s happened to the case for radio? U* C PIA An CRAi also far higher as providers Ron Provan, Classified Advertising ® of helpful information when Manager, Phone 790-940. j- I considering the purchase of new TBIII and used cars overseas travel '"'Source: 1985 AGB McNair “A Study of ■ ■ ■■ ctnu Übcu overseas travel, Attitudes Towards Different Forms of the .... . , . .. x property, clothing, furniture, Media" When. aSKed to rate the most aandeninp sunnlies hardware A representative sample of 1000 people helnfiil medium when garuciiirig supplies, naruware, was se i ected across 17 ■ urb centres ne/ptui medium wnen stereo equipment, insurance, so as to reflect accurately the views of the Considering tne purchase Of a savings and investment advice populations resident in each urban area. Faceused car here’s how people records and tapes, television ’ rated radio and how the same sets, boats, building materials, questionnaire. DeODle rated hnlidawc ornrarioc Mi /C u/ino Questions dealt with included overall Pr J P P holidays, groceries, toys, Wine, attitudes to each media type, which media MAOT uci DCIII Menu ik j| u/uCM jewellery, spirits, supermarket provided the information characteristics of MOST HELPFUL MEDIUM WHEN ehnnnincr \/idancz and homo va,ue to the respondents and helpfulness of rniMCinFDINe TI-IF PI iPTMAQF nF A snopping, Videos and nome the advertising in each media type when UUINOIUEnIINU I nt runUnMot Ur H appliances. deciding to purchase specific goods and SECOND-HAND CAR: So if you’re an advertiser, services - I especially one with a modest L _-- budget, there’s really only one RADIO 2% place you can afford to be... TTI-I17 1 PUTTQQ ——newspapers. A JTLIL JL DAU v lf you wish to know more DAILY NEWSPAPERS 84/o gbout fhese important findings , Quite astonishing. Especially and how newspapers can work NEWSPAPERS ARE WORKING when you consider newspapers for you, call us. HARDER THAN EVER. iQßfe ■ DMM9,288