Page 42 Advertisements Column 1

Press, 19 December 1985, Page 42

RETAIL ADVERTISING. ~ HlllWlil ' ' ~~ miu 1.1 "- 1 *" 1 What’s happened to the case for radio? FURNITURE: Quite astonishing, but hardly a ■ a» ® 83 13 surprising to many retailers who ve ———————————————— made modest budgets work OWPIOO®®® RADIO 2% consistently well in newspapers like this “ one - Hy° u w ' t° know more about these latest AGB McNair findings and How can you sell to someone whos DAILY NEWSPAPERS 61% how newspapers can work for you, call not prepared to listen? us _ When asked to rate the most HI-FI/STEREO EQUIPMENT: g r j gn f-/ aS fj n g Si Advertising Manager or Barry helpful source of information when g White, Retail Sales Manager, Phone 790-940. considering the purchase of these SahiA' items, here’s how people rated radio RADIO 3% and how those same people rated . cms newspapers." r, A n v mcu/cda dcdc eoo? views of the populations resident in each urban area. Pace-to-DAILY INtWorArtKo Do/o face interviews were carried out by trained McNair interviewers using a fully structured questionnaire. BUILDING MATERIALS: OVERSEAS TRAVEL: media type, which media provided the information Bpa characteristics of value to the respondents and helpfulness of ’ I the advertising in each media type when deciding to purchase _ “ — —— specific goods and services. RADIO 2% RADIO 2% DAILY NEWSPAPERS 58% DAILY NEWSPAPERS 41% VUT "OOITCJC! CLOTHING: SAVINGS AND INVESTMENT ADVICE: fH Fj if i ■ : RADIO 2% RADIO 2% " " ' NEWSPAPERS ARE WORKING DAILY NEWSPAPERS 59% DAILY NEWSPAPERS 50% HARDER THAN EVER. DMM 9128 D