Page 38 Advertisements Column 1

Press, 14 October 1985, Page 38

RETAIL ADVERTISING. Where does the latest media research put radio and television? . r ■■ ■ WHICH MEDIUM WAS CONSIDERED TO PROVIDE THE It's quite clear. If you're a retail advertiser, Out tor the count, most reliable ■■n® newspapers. 0 If you wish to know more about these There appears to be only one prime contender . important findings and how newspapers can work for intending customers looking for advice and r U ' US information. dall^BSperSsV - Brian Hastings, Advertising Manager or Barry Newspapers. WHICH considered TO BE the most White, Retail Sales Manager, Phone 790-940. Who says. „ „ u HELPFUL IN SPENDING WISELY? - “Source. 1985 AGB McNair "A Study of Attitudes Towards Different Forms of An important new AGB McNair survey shows the sample of 1000 people was selected across 17 major that time and again, newspapers are seen as the U __ urban centres so as to reflect accurately the views of the populations nurrhocinr: RADIO 3% resident in each urban area. Face-to-face interviews were carried out by mOSt helpful means of making a purchasing trained McNair interviewers using a fully structured questionnaire. rlaricinn Here's hist some of the VPrv U ■■■■ — Questions dealt with included overall attitudes to each media type, aecibiufl. nereis JUSI burne oi me very ™ cwiqinN 4% whKh medl3 provided the information characteristics of value to the Comprehensive findings of the AGB McNair I ELEVlolvl'i H-Zo respondents and helpfulness of the advertising in each media type when research project * HHMHMH— deciding to purchase specific goods and services. DAILY NEWSPAPERS 38% , WHICH MEDIUM WAS CONSIDERED TO HAVE THE MOST WHICH MEDIUM WAS CONSIDERED TO HAVE THE MOST BELIEVABLE ADVERTISING? ~ WORTHWHILf ADVERTISING? IMO ID C? 1 tllL & tHs!oN37?~ TELEVISION 29% DAILY NEWSPAPERS $O% DAILY NEWSPAPERS 62% NEWSPAPERS ARE WORKING HARDER THAN EVER.