Misleading price information
Sir,—Whoever dashed off the quaint leading article on misleading price information has carefully dodged any mention of the responsibility that the media, and particularly newspapers, have in presenting that information. A cursory glance at each day’s display advertisements in the Christchurch dailies shows a morass of misinformation. Why, for instance, do you allow retailers to use the word “save” in advertisements inviting readers to spend. How can one “save” and “spend” at the same time? And why do you allow the practice of advertisers showing a price crossed out and a lower one in bolder type beneath it, without any qualification as to the meaning of the price crossed out? Both these practices are inaccurate and do a disservice to the reader. You could do a great deal more to help the Consumer Council.—Yours, etc.,
DENNIS WILKINSON. September 16, 1985.
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Press, 19 September 1985, Page 14
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143Misleading price information Press, 19 September 1985, Page 14
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