‘Cola war’s’ new realm
NZPA-Reuter Cape Canaveral American Space officials gave the go-ahead for the launching today of the shuttle Challenger, which will carry seven astronauts, the European-built Spacelab, and America’s raging “cola wars” into orbit. Challenger was due to be launched at 8.30 a.m. for a seven-day mission that will change the 100-tonne spaceship into a flying observatory.
The world’s two biggest soft-drink makers, CocaCola Co. and Pepsi-Cola U.S.A., will also be aboard, taking their decades-old “battle of the colas” into space. Both companies, already fierce competitors in a SUS2S-billion ($52.7 billion) earth-bound industry, are sending their bubbly drinks aboard the shuttle to test experimental soft-drink cans for use by astronauts. Both are taking advantage of the space mission to promote their beverages:
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Press, 13 July 1985, Page 10
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124‘Cola war’s’ new realm Press, 13 July 1985, Page 10
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