TV advertising
Sir,—The reported call for more advertising time on television by Mr H. J. Mackley must be resisted. Fresh thinking on the funding of State broadcasting in New Zealand is urgently required. Programme schedules are dictated by advertisers’ interests, and commercials have destroyed the quality and intent of many programmes due to advertising’s need to break concentration. Viewing has been reduced to a frustrating misery. Rules on ethics and taste in commercials are frequently ignored, and now [tfoad-
casting’s “frontmen” are selling themselves to commercial organisations, in so-called “corporate-image advertising,” a highly questionable practice. As programme makers have to work in an advertisingfunded straitjacket, I believe Parliament must urgently consider a broadcasting levy from all adults to pay for the proper development of television’s enormous potential, and relegate advertising to the forthcoming commercially-funded channel, where it belongs. — Yours, etc., DENNIS WILKINSON. April 29, 1985.
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Press, 2 May 1985, Page 20
Word Count
145TV advertising Press, 2 May 1985, Page 20
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