To attract the clientele that was intended

Press, 2 November 1984, Page 20

To attract the clientele that was intended

Hampton Studios believe interiors hold the key to leisure industry profitability. To successfully invest in a hotel, club, restaurant or any type of leisure-hospital-iiv nnmnlnv if ic vital fn hp.

able to attract the particular market the venue has been built to cater for, according to managing director, Tony Hampton. “The Hampton operation is based on an awareness of the imnortant role interiors

have in ensuring a restaurant, nightclub or perhaps a sports venue, attracts the market for which it was intended. “Our interiors are the result of intensive market research to help the inves-

tor clearly recognise the project’s market needs. In creating an interior to satisfy these needs, Hampton Studios is ensuring developers the best possible return on capital outlay.” Competition in the leisure and entertainment industry demands that interiors be original and exclusive. “That doesn’t mean they have to be vulgar and outlandish,” says Tony Hampton.

“They do have to be spectacular and whether of contemporary or historical design, with a nostalgic, ethnic or academic theme, they must create an environment which can be enjoyed — not simply inhabited. “Interiors are an exciting tool to be used to captivate a market. Designed with creativity and forethought, they produce long term and profitable results.”