Rugby-jersey origins

Press, 2 November 1984, Page 16

Rugby-jersey origins

One of Christchurch’s biggest marketing success stories, Canterbury International, Ltd, traces its beginnings to the humble rugby, jersey. In 1904, Messrs John Lane, Pringle Walker and Alfred Rudkin got together in the province of Canterbury to form what has become New Zealand’s largest textile manufacturing company.

They had no idea that they would become world renowned as a leader in rugby wear and rugby-in-spired sportswear. Soon after World War I, Lane Walker Rudkin was asked to produce a rugby jersey that would not only be tough enough to stand the rigours of rugby action, but would also be comfortable and stylish.

The thinking was that one must not only play well, but must also look one’s best in the heat of battle.

The result of this request — from one of John Lane’s avid rugby-playing friends — has made Lane Walker Rudkin famous throughout the world. The fame has come under the name of Canterbury. From humble beginnings on the rugby playing fields of New Zealand, the first shirt has gone through many changes.

A woven collar has been added for comfort and good looks. Rubber buttons have been fitted for safety, and underarm gussets for freedom of movement. Extra •large cuffs give strength and ensure shape retention, and an exclusive loop neck with triple stitching pre-

vents wearing. It was not surprising that such quality garments would become sought after overseas.

They eventually found their way to America, where at first they remained the well-guarded secret of rugby players and enthusiasts.

Word eventually spread, and now rugby has not only become fashion, it has inspired an entire line of fashion-co-ordinated activewear.

Canterbury activewear is not a copy for fashion. It is the original article from Canterbury of New Zealand.

The success in America is now being repeated throughout the Pacific rim countries, including Australia, Japan, New Zealand and Hong Kong.