Sales up 54 per cent

Press, 30 October 1984, Page 26

Sales up 54 per cent

Apple Computer Inc. has announced net sales of 5U51515 million for its 1984 financial year, which ended September 28, 1984. This breaks all previous sales records at Apple and represents a 54 per cent increase over 1983 sales. The year has been described by Mr John Sculley, president and chief executive of Apple, as a transition year for Apple during which the company made big investments in product de-

velopment and marketing. Mr Scully said that 1984 was a year of major accomplishments by Apple people. “We developed a coherent product line strategy and introduced two major new computers, the Macintosh and the Apple 11. We reorganised the company to more closely reflect the nature of our business by placing principal profit and loss responsibility with the Apple II and Macintosh divisions. At the same time,

we established a new standard for innovative marketing by introducing consumer marketing principles to the computer industry. We consistently exceeded our profit goals during this transition year. "It has been a year of unparallelled challenge for Apple. Through industry leading product development and innovative marketing, we have firmly established our position in the market. Apple has chosen

the industry role of innovator and has survived -the shakeout as an industry leader. “In 1985 we will not become complacent. We will continue to implement the strategies we have put in place during 1984. We are making technology-leading computers which are attractive to people who have never before used computers, thereby opening up information new markets and ensuring Apple’s continued growth.”