Big advertiser
The biggest advertisers on American television are food manufacturers. The next most extensively advertised products are toilet articles, automotive products, over-the-counter drugs and soaps and cleaning products, in that order. Procter and Gamble alone spent $412.7 million on TV advertising in the first half of this year. The biggest surge in advertising between January and June was for computers and computer equipment.
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Bibliographic details
Press, 30 September 1983, Page 15
Word Count
64Big advertiser Press, 30 September 1983, Page 15
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Acknowledgements
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