Page 22 Advertisements Column 1

Press, 4 August 1983, Page 22

Travel Agent Overwhelmed by response .. ... FJ- ■ JJL 'LI I■to a single $9O J advertisement Jn placed on our regular V Travel Page : AOr Lindsay Cowan — Manager of The MM » f Adventure Trave! Shop. * <^ML<= I Christchurch, explains how one Igigw . ?f• small advertisement placed on “The VPress” travel page worked for him. I mm “Normally we start promoting the I . ' three southern walks, namely I ’ Milford, Routeburn and Hollyford, I 5 ■ about August. However, this year P-vF " we decided to test the market a ’’ I f little earlier than usual and insert a MpF* J '' ’ small $9O advertisement on the > june Trave| p a s e ° f ~The press -” '' Imagine our surprise and delight as \ " vWltk »' X** v/. 1 over 150 replies to our coupon \ came floodin 9 in — one even from 1 ' ’ ‘ Jh? j as far awa y as Albuc i uerc l ue > New 1 Jfc Mexico, USA. You can sure bet I | * i your walking boots that from now „> 1 I ‘ \ 'OH on we w* ll continue t 0 be regular cl x," r Vr'3/'-? /* •’' IjapL advertisers on these pages — and XL - ; j x . ■" * ' rorn now on be prepared to M g|l HKf|| promote our most popular I ’ iWlr ’ ’ destinations earlier than usual.” M "W _< 'MM Advertising placed In “The Press” .W- W can work for your business too. W : " ’ V - “The Press ” is read by 228,000* ‘ \ \ people aged 10 years and over W\ every day - \ V. ■ Tell our readers what you or your \ \ business have to sell. . * \ \ Telephone 790-940 and ask for P ovA potO>lP ' Michael Pope, Assistant Advertising \ .ce \ liW* Manager or Barry White, Display \ V Advertising Co-ordinator. L \ \ They arrange f Or a 1 \ ■T'PA' ,zr * V representative to see you. ■ a \KonW n ov© r ? B p°acKaQ®ponfTMENl < GUtO E aMa j\ab\®- Vi''' ““ —— *.\ V " w B L—'isS'*'” 0 * * bo U «» uo ' * •■"' • • \ v THE PRESS — the largest selling daily newspaper in Canterbury and the South Island.