Arts sponsored
From Diana Dekker in London Business sponsorship of the arts in Britain has risen from less than £1 million seven years ago to £l3 million annually, the Association for Business Sponsorship of the Arts has announced in London. The chairman of the
association’s management committee, Mr Nicholas Owen, said that companies had once believed that sponsoring the arts was entirely charitable. They now appreciated the marketing potential of sponsorship and saw it as a tool for corporate promotion in one form or another.
When the association was set up in 1976, business was estimated to be spending about £750,000 on the arts. A recent survey taken among the association’s 125 members shows spending to be about £l3 million a year with an annual growth rate of between 25 and 30 per cent.
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Bibliographic details
Press, 29 June 1983, Page 14
Word Count
134Arts sponsored Press, 29 June 1983, Page 14
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