Ailing TV-AM may hire Diana Dors
NZPA staff correspondent London Diana Dors, Britain’s blonde sex symbol of the fifties, may be brought in to help woo viewers to ailing TV-AM’s breakfast programme. “There have been negotiations, but there are still a few small things to be settled,” she said. A TV-AM spokesman said: “Diana Dors may be appearing as a guest from time to time, but I do not wish to comment on whether she will be joining us as a regular presenter.”
The channel has managed to attract a peak audience of only 200,000, according to the latest viewer survey, against 2 million who watch the rival 8.8. C. breakfast television. Miss Dors, aged 51, who answers “agony” letters from readers in a Fleet Street newspaper, was the host of a series of TV chat shows two years ago. “It has always been my ambition to be a television presenter,” she said. “I love TV and I love people, so what better combination.”
TV-AM, which sacked its star women presenters, Angela Rippon and Anna Ford, in a recent widelypublicised row over falling ratings, is presenting a revamped programme this week. It includes a nubile new weather forecaster, Wincey Willis — in place of the retired naval commander who has been the weather man since TV-AM went on the air and will now appear only at week-ends — pop videos, cartoons, guest local comedians, hand-writing experts and astrologers.
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Press, 26 May 1983, Page 13
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236Ailing TV-AM may hire Diana Dors Press, 26 May 1983, Page 13
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