Page 30 Advertisements Column 1

Press, 10 November 1982, Page 30

“What’s Go-op?” Co-op, or co-operative advertising, as the name implies ... is a joint venture between retailer and manufacturer in which the manufacturer agrees to share in the costs of advertisements promoting his particular pro ducts. Most retailers know that co-op money is available but many aren't sure how to obtain it. That s where "The Press” Co-op Department comes in l . ' '-W '*.a Call Peter Lynch, Co-op Coordinator 790-940, ext. 848 THE rdlMSfe PRESS Co op Assistance Programme: Our goal is to provide you with your own in-house co-op department that will make your advertising more efficient and more effective. The Co-op money is there, waiting for you to use it. Call Today! Our Co-op Assistance Programme will help you ... • Research each of your leading • Obtain Co-op materialsand create ads products to find out what co-op that meet Co-op plan requirements, piansareavailabletoyou. • Budget your annual Co-op funds and • Set up a complete Co-op file on total advertising dollars to create store each of your leading products. traffic and extra sales. • Organise a system so you can keep • Provide accurate billing and tearsheets track of your accrued Co-op to make filing your Co-op claims fast monies. and easy. THE PRESS Cathedral Square, Christchurch. P.O. Box 1005.

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