Rival fruit drinks out soon
Two new rival brands of fruit drink will soon be launched in Christchurch, in what could prove to be a repeat of the flavoured milk war that erupted a year ago. One of the drinks is Cool Change, a fresh fruit drink made by the marketer of Big M, Canterbury Dairy Farmers, Ltd. It will be sold in gable-top cartons, like Big M.
The other drink is Just Juice, a long-life fruit juice made in the North Island and marketed by the Apple and Pear Board in cartons similar to those of the Big M rival, Zap. Both companies behind the new drinks plan heavy promotional campaigns with big advertising budgets. “The fight is on again, but
this time with a different opponent," said a spokesman for Canterbury Dairy Farmers.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19820906.2.12
Bibliographic details
Press, 6 September 1982, Page 1
Word Count
135Rival fruit drinks out soon Press, 6 September 1982, Page 1
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Copyright in all Footrot Flats cartoons is owned by Diogenes Designs Ltd. The National Library has been granted permission to digitise these cartoons and make them available online as part of this digitised version of the Press. You can search, browse, and print Footrot Flats cartoons for research and personal study only. Permission must be obtained from Diogenes Designs Ltd for any other use.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in