‘New Zealanders are beginning to use different wines for different occasions’ says Rhinesdale’s marketing manager

Press, 19 August 1982, Page 11

‘New Zealanders are beginning to use different wines for different occasions’ says Rhinesdale’s marketing manager

In the last ten years wine,consumption in N.Z. has doubled from seven litres to fourteen litres per head. I he long held industry belief in its own growth prospects has been supported by the Industries Development Commission report and by government implementation of the majority of the recommendations. ■

With the changing patiei n of drinking trends in X.Z.. par ticularly among lire under .’5 ycar age group, away from spirits to. wine. the RHIXISDAH marketing team predicts- the high per capita consumption'growth rates of tile past decade to continue on through the !9So's

I he Wine Industry in X Z. has come o| age. will’, a genera' improvement tn the quality ol wine produced, the planting ol grape varieties more suited io the local climate ami the wine styles demanded

RIHXISDAI I w incs.arc now freely available anywhere in boule si/e or the convenient 2 litre carafe. Iwo styles have been produced RHINESDALE MUI lER I BURGAU and RHINESDAI I I IXDI X WHITE.”

"New Zealanders are beginning to iisedilfercrH wines lor different occasions" says RHINESDAI E'S Marketing Manager Ray Porter. “We looked at overseas trends before deciding to make this light wine."

It is not a new idea overseas. "Eight” white wines have been the main wines predominant in Erance for many years. I his type of wine has also been popular in the American Market lor about 15 years and i' also very popular in Australia.

I he RHIXf SOX I f Sales team is headed by Mi I ee Mc.Ariufty and is pitching the product as the perfect eockt.nl wineandappropriate for business or family lunches.

"Eight wines best complement light foods” he says "but it will also be popular with people Hying wine lor the first time who wish to have an alternative to the heavier varietal styles available"