‘Listener’ can run butter advts
p A Wellington The Dairy Board's antimargarine advertisements can continue to be published in the “Listener," but daily newspapers will not take them. Similar advertisements published by Britain’s Butter Information Council will not be published again, the Advertising Practice Committee in London ruled. New Zealand’s Committee of Advertising Practice decided this week that it could not make a ruling on a complaint against the board's advertisement lodged by ETA Foods, Ltd. part of Abels. Ltd, which makes margarine. The executive director of the Newspaper Publishers’ Association, Mr David Patten, said the committee's rules did not cover “comparative or knocking advertisements. “The rules were not sufficiently wide and we could not take the matter any further," he said. The N.P.A. forbids such advertisements, but the “Listener" is not a member. The Dairy Board did not offer the advertisement to N.P.A. members. A Dairy Board spokesman. Mr Neville Martin, said yesterday that the local "advertisements were much milder than those published in Britain.
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Press, 2 June 1982, Page 3
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166‘Listener’ can run butter advts Press, 2 June 1982, Page 3
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