‘Jeans more acceptable’
Jeans this winter will be worn tight, straight of leg and will continue to grow in popularity, according to the managing director of Lee Cooper. Mr Michael Cooper. Mr Cooper sees an excellent market in New Zealand for his jeans, "especially now that the prejudice against, jeans in many establishments is being broken down." Mr Cooper was in Christchurch to discuss with representatives of Dean Apparel the production of Lee Cooper clothing in New Zealand.
Deane Apparel has the franchise from Lee Cooper to make its jeans in this country. The first New Zealandmade clothes are expected in the shops by August. Lee Cooper, which is based in London, is the largest nonAmerican firm producing jeans. W4th world-wide sales last year of nearly 22 million pairs. It makes jeans in Czechoslovakia. Japan, Australia. the West Indies. Iceland, and Jordan, as well as Europe and Britain. “Sales of our jeans have not been hampered by the recession that' many countries are going through at present. It is a growing market,”?Mr Cooper said.
“Jeans are renewed for their flexibility and durability. Fewer businesses are banning jeans from their premises." he said. Mr C. J. Pickfill, marketing services manager for Deane Apparel, said the big advantage of making Lee Cooper jeans was that Deane ’could choose its range from the Lee Cooper designs. “We can use their experience and expertise to bring the latest in European jean design to. New Zealand." he said.
‘Jeans more acceptable’
Press, 26 April 1982, Page 11
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