Page 7 Advertisements Column 1

Press, 16 April 1982, Page 7

Luisetti and Co., Ltd, of Rangiora is celebrating its 50th continuous year in the at 10 shillings per week were North Canterbury but lost his Ltd, Pyne. Gould. Guinness, Rangiora merchants selling action takes place, and this grain and seed business. the drill hall, Korrells No. 2 job due to the depression. He ■ Ltd. A. H. Turnbull and Co., potatoes td Auckland is one of the reasons Lu- t " ' *"K BEK JHI I brick garage and the pro- then worked on farms and and W. H. Robinson, at markets in 1922 at five isettis know their business if '’•dMk** In 1932, Vincent Luisetti of the corner of Ashley and years due to the world-wide perty now occupied by Dal- - other jobs for'.wages of one Marshland. pounds per tonne F. 0.8. Lyt- can only flourish and grow. - Rangiora decided to start Burt Streets. depression. gety, Ltd, in High Street. shilling to 6ne-and-sixpence Addington sale day was, as telton. . .w r Luisetti savs the future * BHBF * business on his own account This property had previ- Leasing the Ashley Street ft is interesting to look an hour depending on the- it is today, held on Wednes- These potatoes had been o f North Canterbury looks . , as a grain and seed men- ously been occupied by property was decided on be- tack and recall that the class of, work available. ;. day arid Cashel Street was purchased from farmers to nromkin? because of the •* •ffiVaEAtS chant. , Messrs Shankland and Tay- cause it was in the hands of Ashley Street property, was'- Mr Luisetti, looking back quite crowded with farmers cover the sales but in May, diversification in our horti- ? x - > He installed a seed clean- lor, building contractors, the mortgagees and could be purchased in 1934 for £450. over the last 60 years, has carrying small bags with 1923, Canterbury had torreh- culture crooning and in- " <. 1 ing machine, an oat crusher These buildings were in a purchased at a later date. considerably less than the seen big changes, in the num- samples of their grain to be tial rains and as a result of creased stock holdings Irri- ' \ and two gristing machines in poor state of repair as they Other properties that were mortgages. Only a, small de- ber of merchants operating 1 offered to a merchant. the heavy rains many crops cation too must olav its < .W-C < ‘ ! the old wooden buildings on had been vacant for several available and could be leased posit was paid and Mr Lu- both in Rangiora and The National Mortgage on the heavy land were nart in increasinv nr’oduc- • ’ ; • isetti was able to arrange a,. Christchurch. ■' and Agency Co.. Ltd, and covered with water and tion * ? mortgage with the Odd- In Victoria Street, Rangi- NiZ. Loan and Mercantile when dug later were found to TU . ’ F ! . . . • . fellows Lodge with an in- ora, were the businesses of Co.. Ltd. and Morrow Cuddon be rotten and useless. lhe com Pany over the f. \ terest rate of 3 per cent per H. Heney, W. C. Prosser, P. were in Hereford Street, and . .. , ... nn«i»inn yea - rs . • endeavoured to ■ <, , ♦ s . ■>- c., - annum. G. Ellis and Co., A. P. Tutton Dalgety and Co. were in on A t L a h * P rchS PoHcv of only | 3 'x <? - . 'ISBBHI This property covered an and Son, Menzies and Burns. Cathedral Square. from Rangiora were forced st°ckmg high quality seeds ; > z -L’ area of just over one tenth of J. Montgomery and Co., and During the last .20 years, . nnmhaL their require and has also a policy, when &SHBs9BS*?’|l a hectare and adjoining sec- on market days sale yard some of the smaller firms ? f ‘ fh a „ a ’ , nn( ' SCC “S and services have been ,Wff tions have since been pur- offices were occupied by have been absorbed by the a ffert P H hv the finndina P urc h ased - of making prompt ! ■ 3 y r chased. Wright Stephenson and Co, larger mercantile firms or S a ® d aff £ ed m by k Jf ’ payments ’ a ' BBeB On leaving school in. 1922. Isaac Robinson and Kaye have moved from Cashel £8 a tonne Several mer . Over the past few years. ' k iM ’ ' W BRH Vincent Luisetti was em- and Carter, and some Street to suburban premises, chants were in financial dif- the company has published a - t F ployed by Henry and Christchurch firms were also Hornby etc., and in some fjculties and some had meet- monthly newsletter for dis- £ Wb W > >" jl- WO Prosser, seed merchants, represented by their agents, cases have closed their ings of Vo ] unta ry linuidation tribution to customers and - & Wl I •' " then for severa ' years he In Cashel ' Street, doors. ° " H clients. The purpose of the x fe ' worked for A. S. Paterson Christchurch, from Manches- .Mr Luisetti explained that V. Luisetti and Co., Ltd. newsletter is to keep farmers k'' x g and Co., Ltd. of Christchurch, ter Street to Madras Street, in his earlier years in the are confident there is still aware of modern trends in ■?' ■* I ■’ d&KB JpW* l "*” T and it was while working for were many offices of potato ' trade some merchants relied room for the smaller local fertilisers, new varieties of mfOB ' rerßßWi Patersons that he gained a and seed merchants operat- on speculation as part of seed firm even though there and cereals and of the , j||K9g| -mmHH £ ood knowledge of seed ing and trading in ail types their business and would sell are now only a few private most mod ern methods of es- ’ : Orly* gt JMmMH dressing and trading in seeds of farm produce. or buy forward, and in years companies operating. tablishing certain crops and ■ QBI Bl® SHi n and cereals. Mr Luisetti well re- of surplus or shortages this . grasses. The newsletter also OMi -WW IB ” -wBWI A - s - Paterson and Co., members the names of firms type of business would cause A Bra'n anu seeo nrm s contains items o{ loca) in . MmMHWMmHnwigßmviß. ’ • ® WWMS g IMMi Ltd, were large exporters there in the 1920 s and 30s: large fluctuations in the in a terest. Mr Vincent Luisetti, the founder of the grain and O O and importers of seeds and Field and Royds, Marshall market deal locally and therefore u . , . seed business, who still attends the office regu«K MBMMLaMBBWBIIteftOBMI -JmMMM Mr Luisetti being and export and Thompson, Douglass Forward trading would * The Luisettis feel confi- >„_l V s BK JBWBBs clerk was responsible for Bros. McFarlane and Scott, usually take place in Sep- sd ™ J ais ’ nc ®T® dent for their own company, •_ shipments to Australia and R. S. Palmer, J. Montgomery tember or October for items ]^ r ‘ eas^ as ’ eic " wnn established 50 years ago. It The company is very •w the United Kingdom. and Co., A. S. Paterson and such as potatoes, good whole loca ‘ Businessmen. handles all cereals, seeds, thankful to all' those em- Wmlßaß flthll In the late 19205, Mr Lu- Co., Ltd. Wood Bros, Isaac fowl wheat, maple peas and Farmers prefer to be fertilisers and stock foods ployees who have served so |FIWWWJ«W9tWJ3| The present staff of Luisetti and Company, Ltd, outside the Rangiora Office isetti accepted a position Robinson. N.Z. Farmers’ Co- garton oats. etc. called and addressed by their and as well as having a good faithfully and well since 1932 (from left to right): P. Ellis, M. Luisetti, A. Maindonald, V. Luisetti, Mrs R. with the N.Z. Farmers’ Co- op Assn, Ltd, H. Matson and To give some idea. Mr name as against a computer North Island market also has and to the farmers who have Hassall R. Luisetti and A. Fraser. °P> Ltd ’ as a seed a 6 ent in Co - Cant y ( N - z -) Seed Co > Luisetti well remembers number whenever a trans- export outlets. . supported them.

50 YEARS N GRAIN & SEED '• s 'J'k-S 5 :.- v • iBBBf ■ .... ■■ .< -f .-• p - S. ® k' I v. U £Bm L 1 Mnljt ißmMk MKEv E, ■ e- Bm ■«-»” -’J| Eb - is n ■ a “ * ,n *ebi BO Luisetti's are proud of the high standard of cleanliness in ' A '." . , . \ T B”" their warehouses ® valuable commodity this year. A load of hay (made by 0 i OK® II Luisetti's) being delivered by a local carrier. A view inside Luisetti's modern machine f 1 room - ■ jjjgtii «fe <.’ all Loading a farmer's lorry with seed wheat. 'V*. '• *-O' *' .. ? ' K' ? Richard Luisetti discussing pasture management with V ' < ; local dairy farmer Russell Stalker. . F'-.. : . i ' - '. ■■' W-w tflL'4JßfeSr dBIW SB .. rIMIMI ~ ; ® ■'. life -.*»FwiirTSMt.aSit■ 4 MKw—- « HHHBBBMBH uw ; aßgs^tert A familiar sight at the Rangiora railway . >. IfIHHBR .- ••• ■ V-? y ard _ Luisetti’s loading grain for the £||j Peter Ellis and Aynsley Maindonald inspect a load of hay North Island. Grain feedina sheep with barley at Ngapara Downs Ltd. (made by V. Luisetti & Co. Ltd) before it is delivered. rain Teeain 9 snee P WIUI y