Page 8 Advertisements Column 1

Press, 8 March 1982, Page 8

Polaroid Invents The Sun Camera. You’ve never been so sure of an instant picture. An astonishing new camera and film system turns ‘SmofSsSIS-'KSj'IS bad light into good pictures’—‘indoors and out . youwantwithoutextracosttoesunshineisa at our fixed-focus Model 640 (with a "sunshine" ' r , . permanent partofthe camera and you geta new reachof4to 10 feet) to get Sun Camera Our own piece of the sun. The fastest colour print film ever- battery in every new film pack technology for $195.00*. We've put our own piece of the sun into this 600 ASA! ■ . amazing new camera to make it possible for ’ Our Sun Camera was made possible by our YougetitallwiththeSun . even beginners to take beautiful pictures every invention ofan incredible new high-speed film Camera. ill ' BHfi. time, in any kind of light. —a colour ph nt film of extraordinary light Our Sun Camera Auto Focus 660 '4 I s This system can actually turn bad light into sensitivity. At 600 ASA it is 4 times faster than totally automates the mechanics of fa |d IL 17 4; good pictures. Focusingand exposure control standard SX-70 film and records detail with picture-taking. Sharp focus, balanced 'fa i " are also automatic, freeing you to concentrate on much less light than ordinary colour film. lightingand toe proper exposure are f fff/|g|l toe picture instead ofthe calculations needed to This film’s high speed enables us to use a small set automatically. This frees you to I , , AII3X. ’ take it. And. of course. Polaroid gives you sharp aperture, giving you greater depth of field with compose and shoot. beautiful colour print in seconds. more detail throughout your pictures. Natural unposed pictures are easy. "7 Colours are sharp, deep and brilliant, and No more dragging people out to squint ’ IH The light you use on every shot. development is virtually complete in 90 seconds, in the sun. Well give you wonderful light ||||jg Our Sun Camera adds proportional "fill" light . . undertrees, hatsand porch roofs. wherever it’s needed, indoors or out —extra Surprising new useror Sonar. . Our Auto Focus 660 gives you Sonar electronic light that fills toe shadows and yet In ourAutoFocus Model 660 is a unique focusing a "sunshine" reach of 2to 14 MB 6Mr mixes with the natural light (so you don’t get a rotating lensdisc. Cued by our Sonar Auto Focus, a folding strobe unit which protects \ B harsh flash look). one of four ’ ense l on dlsc ,oc^ in p ace or the lens and prohibits accidental firing ■!.•::, 1 g ..-I wIE ■ The system decides how much light each precise focusing from 2 feet to infinity automatic motor drive and close-up ISt ■„ '■ ?• • <■■■■„, j M ’ picture needs, and gives itto you. And now our Sonar also works with toe electnc capability from 2 feet, lust press the ’ This camera can save you money by saving eye and electronic shutterto balance the lil»U. - film. Even in bright sunlight, shadows which electronic light with natural light. Ujr ’* 7 J seemed minor to you could still come out as dark § u pg r pQ We? - fgr the Sun Camera. H , v z< blobs in pictures. But now you dont have to We’vealso invented a new super battery with H L wony z where the sun is or where its shadows fan. far more capacitv than our previous batteries. f| &1 « When you wanta picture it’s yours. It’s built into our film packs and is toe only ■. i®-M F * u 4.AH-U4. u battery'our Sun Camera needs. It runs igk • Computes beautiful hghtwherever everything from the motor to the electronic Uk. ■Jk A : A I yO /? a, Ti’ ' fi-u i ’’sun-shine’’. And it's powerful enough to Highspeed , Goolighnngisoneoftherealsecretsto ■ rec harge the-sunshine in as little a! 5 seconds Colored film beautiful pictures. And nowall toe lighting after each shot ' -■ decisions are made for you by electroniclogic’’ . 7 niMirr? a •! a. J £ 1 J* circuits No extra cost. Forget about buying llfllli' Available tOCIaV TTOm 163 Cling . The scene tells toe system how much electronic flash andextra batteries. •. rramAra ctnrAQ rhpmiQtQ lighttoaddtoeraseharshshadowsandblend You can actually save money. You no longer ualllcld 3LVIC3 aillU V11CH1131.3. subtlywito the natural light. worry about wastingshots in bad light, so you ' reuni P nu. mmui Pobroid>nd sx-to s un