John Deere plans to market directly

Press, 10 January 1981, Page 18

John Deere plans to market directly

The marketing of Cham- ■ . certain John Deere farm I, 1 equipment in New Zealand <is to be taken over by its -(Australian parent company jin a bid to boost sales. ! At present Chamberlain ■John Deere products are distributed in New Zealand by ; Dalhoff and King, Ltd. > From March 1, Chamberjlain John Deere Pty, Ltd, of 'Perth, will appoint marketing and service personnel, will be resident in New '■Zealand and report directly : to the company’s Melbourne j office. I Dalhoff and King will conjtinue to operate as the cenJ tral store for Chamberlain

John Deere parts, and remain the sole distributor for Chamberlain and John Deere forestry, construction and utility equipment. Chamberlain John Deere’s agricultural marketing man- i ager, (Mr W. Hubbard), said i that the move will lead to a i significant strengthening of the company’s position in i New Zealand. “Until now, the whole I weight of responsibility for i the marketing effort in New i Zealand has been borne by Dalhoff and King, acting as ; our main distributor,” he j said. “By putting in our own 1 staff we’ll be freeing Dalhoff i

and King to concentrate on the key areas of agricultural sales and sendee, as part of an excellent network of 20 outlets covering the two is-i lands, and to develop the market for forestry, construction, and utility equipment.” Mr Hubbard said that the company’s direct involvement would enable it to assess a number of product line extensions that were under review. The company would also look at its pricing structure, hinting th -1 farmers could benefit from ■ more competitive prices, he said.