New move by Feltex

Press, 21 October 1980, Page 30

New move by Feltex

. Feltex New Zealand, Ltd, is embarking on a programme designed to place it in partnership with small businessmen. The group, through its Personality Furniture subsidiary, is commencing a major move into! owner-operated franchising. [ Mr Harold Titter manag-j ing director of Feltex said! “It is Personality’s intention! to licence individual owner-j operators to sell Personality! Furniture from specialist-re-’ tail outlets.” “The era of the owneroperated specialty store has already arrived overseas, and is now emerging in New Zealand.” Mr Titter continued, “It is the intention of Feltex to make available to franchiseees, through Personality, a broad range of marketing and management services.” Commenting on the announcement, Mr Wai Vasey, manager of Personality said, : “Personality Furniture is already sold by a large num- •

, ber of owner-operated stock- • ists.” ; “We intend to strengthen 1 our owner-operated stockist . position by increasing our • market penetration through more advertising and the establishment of specialist outlets. “We expect franchisees to (come from all walks of life. iWe have developed a sophisticated training programme land an excellent ongoing (support programme.” I Mr Vasey added, “FranI chising is a safe method for a man to be his own boss. In Australia and the United States, 70 per cent of all businesses started, fail in the first 5 years of operation, compared to 10 per cent of franchised businesses. The Personality franchise is attractive to any franchisee. On an investment of $17,000 a franchisee can expect to earn salary and profit of $16,000 in his first year and $25,000 in his second year.” “This excellent income when added to the tax bene-

:-'fits of being ones own boss, (coupled witn the backing of n-the large and prestigious tl Feltex organisation makes a r Personality owner operated h franchise particularly attrac- .- tive.” Franchises are initially : being offered in Auckland, 3 (Gisborne and Christchurch - but only 8 are available; - this financial year. ' s' “International Franchis-i ’ ing,” of Melbourne, Sydney. :and Auckland is advising -; Personality on its franchise r| programme and on frani.lchisee selection. 1 Mr Gavin Hodder, general 1 manager of International 1 Franchising NZ, Ltd., said - “Personality’s standards for r franchisees will be high, be- - cause of its commitment to develop and operate a chain ’ that will provide excellent j returns and potential capital > gains to franchisees.” ■ “Once the Personality programme is proved in New j Zealand, it will be export- - ed,” he said.