International language

Press, 4 January 1980, Page 11

International language

The use of symbols—“pictograms,” to use the horrible jargon now in vogue—is increasing at public facilities in New Zealand, as it has been overseas for a number of years. The use of these symbols in signposting and on printed matter was discussed at the conference of the Institute of Park and Recreation Administration, held in Hamilton recently. This international language is now seen at airports. As the tourist industry develops, use of such symbols will spread to parks, reserves, and other spots where tourists gather. Good symbols not only cross language barriers, they can make signposting more attractive. The Auckland Regional Authority parks department has been using such symbols on its signposts for . some years, and also on publicity leaflets and maps. Standardisation and design of signs has to be

considered carefully, not only to prevent an over-abundance of signs, but also to reduce costs and get the message over. Signs are expensive to make, and where numbers of the same sign are required—as to indicate “Gents” or “Ladies”—the unit cost can be cut by producing large numbers.

The control of dogs is a problem common to many areas; the use of standardised symbols may show nationally and effectively where dogs are banned and where they are permitted on a lead.

Symbols in use in New Zealand have been incorporated into a leaflet produced by the institute in co-operation with the Department of Lands and Survey, which has been involved in standardising symbols used on the new walkway network being built. There are 35 symbols, and the leaflet is available from, the institute, P.O. Box 2199, Wellington.

By

OLIVER RIDDELL