Govt may opt for specialised trade fairs

Press, 20 November 1978, Page 4

Govt may opt for specialised trade fairs

NZPA Kuala Lumpur The Government may change its overseas trade promotion policy to place : greater emphasis on specialised industry exhibitions rather than generalised trade fairs. At a press conference for the opening of a New Zealand engineering and building services exhibition, Mr ;M. Missen, who is exhibition manager of the Trade >and Industry Department, said the department tended to prefer specialised rather than general fairs where I available. i "We are here to trade rather than undertake a public relations exercise.” He said that he was preparing for participation in (specialised trade fairs next

jyear. Space had already been booked for a “Food Asia” • fair at Singapore early next ■ year. There was no doubt about, -(the quality of New Zealand ; products on show at the ex- • hibition, but a big problem for exporters was competitive pricing because of the ■high cost of freight in sending goods to Malaysia, he said. The trade commissioner at ! the New Zealand High Com- . mission, Mr to. Pheasant, said I; freight and insurance costs (were 16 per cent of the' jic.i.f. price quoted to importers. q “We would like to have i more co-operation on the i shipping side, although the • jshipping companies serving: i the route are reliable and! ..provide a good service. I