Quality lingerie labels
Mrs Adele Heather, the lingerie buyer for DIC/ Beaths has been with Beaths for 10 years and has been selling lingerie for 30 years. Miss Penny Prain has assisted her for three years, and they’ have recently been joined by Miss Diane Henley and Miss ■Sharon Gregg, both from DIC. ____________
Mrs Heather emphasises that DIC/Beaths will continue to carry the dependable labels lhat are so popular with customers. They have quality nightwear and dressing-gowns by Viyella, Jon Rae, Lizanne and Novelli, and a good range of underwear and nightwear by Formfit. Jon Rae especially, says Mrs Heather is good qua-
lity combined with unusual styling. “They are something a little bit different,” she says. No drastic changes are envisaged for the lingerie department, says Mrs Heather. The department was moved to its present location, on the first floor, two years ago, and is functioning very successfully.
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Bibliographic details
Press, 7 August 1978, Page 7
Word Count
149Quality lingerie labels Press, 7 August 1978, Page 7
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