Advertising and liquor
Sir, — From time to time, you present views deploring the effects of alcoholic excess, but you avoid reference to one avenue open to newspapers to reduce consumption, namely, a halt to the advertising of liouor. Norway has recently wholly banned liquor advertising. Coincidentally a decrease in drunkenness has been recorded and. though not conclusive, this could be quite significant. Naturally vou would be concerned about the reduction in advertising revenue. The savings in public expenditure on the administration of health and justice alone, resulting from a reduction in alcohol consumption. could compensate for a minor increase in the cost of newspapers. The state of California carried out a cost-benefit analysis of the liquor industry there, and found that despite the considerable state revenue from the industry’, the "social cost’’ far outweighed any gains from taxes. Less
consumption, without advertising and glamorising alcohol. would have beneficial results all round. — Yours, etc., DULCIE and PETER STOCKER. December 19, 1977.
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Press, 21 December 1977, Page 16
Word Count
160Advertising and liquor Press, 21 December 1977, Page 16
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