Page 29 Advertisements Column 1

Press, 5 October 1977, Page 29

9 out of 10 households have our Yellow Pages Late last year, indepen-1 dent research was carried * J oeni researcn was Gdrneu , '■ O Eveaycwsaeua/ke&a out to establish exactly what | Ur wasqxmwg. customers thought about our Yellow Pages. i NNTIL I The results were: I _ 40% THESINGLE MOST USEFUL PLACE TO ! tiujHlFPgTi fay EWW IT cl START LOOKING FOR PRODUCTS AND SERVICES, h—--43% VERY USEFUL ’./&■ ' ONE OF THE PLACES I GO TO RRST ’ That’s 83% of customers who start their 1 1 R£<:Of Y nltCT£ I 11 shopping in our Yellow I ; A ' Pages. In these days of value- ? 1 [ for-money advertising, there ; is no better place for your advertising dollar than the Yellow Pages in your area. i ? And - the bigger and bolder [ s Wfa! Zf® ll® your Yellow Pages advertisement is- the better ; ZSSSUSSS. your chances of getting that J^^^fl8 Y| ... important business that J). ~ O starts in our Yellow Pages. \ Hill—[>• YELLOW fe ‘mW tVL' WGES iUi/ JOMS~tSCC£>7O&E■ \ Sil ' • ... ~t ■MHH, r£gg»Bh , .. Nl MORE CUSTOMS Make arrangements to advertise in the 1978 Christchurch Telephone Directory. Call us now - Christchurch 68419 Direct or 796000 ex 542. You’re talking to the Yellow Pages Section. Now you’re talking business!