Local loans campaign
New Zealand local bodies will start a national advertis[ing campaign to attract private investors back to their sagging loan market. The Christchurch City Council’s policy and finance committee has recommended that $5OO of council money be given to the campaign. Sparked by the Municipal Association, the advertising would tell private investors that local authority loans could now compete with interest rates offered by other sectors. A national campaign would cost about $15,000, partly paid by a $5OOO grant from the association.
Other local bodies would contribute from their individual loan advertising funds. In the last 10 years, private investment in local body loans has fallen from S32M to $7.2M. or from half of the total raised in 1966 to 3.5 per cent of the total ' raised last year.
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Press, 15 September 1976, Page 11
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131Local loans campaign Press, 15 September 1976, Page 11
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