HOLDEN EXPORT STORY
The Holden export story has been one of initiative and vigour. It began in 1954, when General Motors Holden, although unable to meet domestic demand for the popular FJ model, decided to embark on an export programme. At this time it became obvious to both the Australian Government and responsible business leaders that Australia’s rate of export earnings of manufactured prod-
ucts would have to be substantially increased if it was to develop as a nation. New Zealand, because of its close association with Australia, was the natural first choice as an export market and in November, 1954, a consignment of 15 fully assembled Holdens was exported to New Zealand to test the local market. So enthusiastically was the product received that shipments soon reached the rate of 100 vehicles a month.
A further stage in consolidating New Zealand as; an export market was reached in 1957, when Gen-' eral Motors New Zealandl was equipped to assemble 1 its own Holdens from crated components (known as CKD shipments). By the end of 1956 the New Zealand success storyi was beginning to unfold inj the East and elsewhere’ with Holden selling stead-’ ily in Thailand, Singapore,; Malaya and the three North Borneo states. ,
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19751124.2.90
Bibliographic details
Press, Volume CXV, Issue 34008, 24 November 1975, Page 14
Word Count
205HOLDEN EXPORT STORY Press, Volume CXV, Issue 34008, 24 November 1975, Page 14
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in