Sponsorship reduction
(Hl P A Reuter— Copyright > LONDON. The Dunhill Tobacco Company has announced that it will no longer sponsor two lof Britain’s key yachting events—the Admirals Cup (series and the Cowes Regatta. I But it will continue to support some other yachting events, including the Euroipean Fireball championship and the European 470 class championship, as part of a more selective approach to sponsorship. Yachting is the latest sport to suffer in Britain in a year which has seen sponsorship [reduced to varying degrees I in golf, tennis, motor-racing, 'and horse racing.
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Bibliographic details
Press, Volume CXIV, Issue 33730, 31 December 1974, Page 3
Word Count
92Sponsorship reduction Press, Volume CXIV, Issue 33730, 31 December 1974, Page 3
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Acknowledgements
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