Easy-care fabrics for home dressmaker

Press, Volume CXIII, Issue 33254, 18 June 1973, Page 7

Easy-care fabrics for home dressmaker

Sears Roebuck and Company, the biggest retail organisation in the United States, is heading a North American promotion putting a new level of easycare into wool fabrics for the home dressmaker. i ENGAGEMENTS • Engagement notices must be signed by both parties.) Groome —Partington: Mr and Mrs D. J. Partington, 11 Jackson Street, Marybank, Nelson, announce with pleasure the engagement of their younger daughter,'; Cheryl Kaye, to Raymond Charles, second son of Mrs] and the late Mr D. Groome, Stoke, Nelson. Norbert-Munns —Richards: The engagement is announced in London between Anthony William, only son of Mr and Mrs N. G. Norbert-Munns, of 33 Rossall Street, Christchurch, and Jennifer Sarah Atkin, eldest daughter of Mr and Mrs Jason Richards, of I 152 Gleniti Road, Timaru. 1 Turpin—Ferguson: Mr and Mrs R. R. Turpin, Port Levy,) and Mr and Mrs L. A. Ferguson, Sheffield, wish to announce the engagement of! Patricia and Gary. Young—Watt: Mr and Mrs; D. Watt, of Waimate, announce with much pleasure the engagement of their elder daughter, Nola, to Andrew, son of Mr and Mrs J. Young, of Fairlie.

The programme is designed to let the housewife use machine-washable wools and to eliminate ironing if she wishes, says a news release from the New Zealand Wool Board. The retail firm has worked closely with the Wool Bureau—the United States branch of the International Wool Secretariat — to develop the first all-wool flannel fabric that can go into the washing machine, the tumble drier, then emerge I ready to wear. In the United States easycare market, this was a ■ natural step after the achievement of full machine washability for wool. The campaign is closely linked to a Wool Bureau “make it simple” programme, encouraging the home dressmaker to use easy-care fabrics in garment constructions which eliminate the. need for ironing, except for the slightest touch-up where the tailoring is crisp. Slacks with a simple, stitched-in crease, and palazzo pants without creases are particularly suited to the easy-care idea. In dresses, the most suitable styles are the pinafore dress, tunics, A-line, and princess line. In the picture a model wears a pure wool flannel pinafore dress with a contrasting turtleneck sweater. The flannel may be machine - washed and tumble-dried and does not need ironing.