Page 7 Advertisements Column 2

Press, Volume CXII, Issue 32977, 25 July 1972, Page 7

HF* LAST WEEK OF SALE SALE GARMENTS NOW </2 PRICE 706 COLOMBO ST. • (Opp. McKenzie & Willis Arcade.)

B SB i "L;~ ' A,* 1 W' « Ss&f w t ~ . ?*,'£§¥. ■?’>> I I ' f;: ' "WSEMp*' * . j sx * v ■ WK ’ IGst I 5 I I The mistake I I that turned out I I to he worth a fortune I I for New Zealand. I Back in 1930, on a Longburn (Manawatu) farm, nature “boobed”. A ram lamb in an otherwise normal flock grew up with a fleece more like hair than wool. A few miles away at Massey University one of its first lecturers, Dr F. W. Dry was researching inherited fleece characteristics. His special interest was the coarse hairy fibres which project above the rest of the fleece in a lamb’s birth coat. These are called

halo hairs” and they normally shed at an early stage of growth. A New Sheep Breed. Bremworth Leads in New Zealand. A New Usefulness for Wool. Now DRYSDALE Wool is used in all . , . . . .. . Bremworth Carpets! When Dr Dry heard of the Longburn ram he acquired it and r introduced it into his breeding experiments. As a result it |n 1951 Marlin, now a U.E.B. Company, began the com* became the "father” of a new breed of sheep which is now mercial development of Drysdale wools. Today pure-strain growing for New Zealand what amounts to a modern-day Drysdale flocks are being developed as fast as possible "golden fleece ” under the careful control of selected farmers, Massey H e J .-x • x x scientists and carpet manufacturing men. Fittingly, the ereed is called "Drysdale,” and it is not too . „ much to hope that it has banished forever the spectre of vast U.E.B. Industries Ltd. is first to have the golden fleece stocks of unwanted c— wNeh haunted us a few years ago. Now we can export our crossbred in the form / ' Rremwnrthn of carpet as fast as we can grow Drysdale to blend with it. y ' h New Zealand Leads the World. The first time a Wool has been Evolved Especially for Carpets. This success story has an intriguing twist to it. For the first 16 years of his experiments Dr Dry successfully established that "hairiness” was the result of a dominant genetic factor, but this he did for the express purpose of learning enough to breed it out as an unwanted fault. Then in 1946 it was recognised that here was a superior replacement for the super-resilent Scottish Blackface woo! New Zealand had always had to import, at considerable cost, to blend with our own wool for making the best of all carpets. . . ■ 8P172 [

BEAUTY LOOMED TO LAST WITH DRYSDALE WOOL