Page 19 Advertisements Column 2

Press, Volume CXII, Issue 32971, 18 July 1972, Page 19

I ■ .Or Aa I ' ■ Wf A * T I T ■ ■ ..« % S AAdMHKZBMHHi I The mistake I I that turned out I I to be worth a fortune I I for New Zealand. I Back in 1930, on a Longburn (Manawatu) farm, nature “boobed”. A ram lamb in an otherwise normal flock grew up with a fleece more like hair than wool. A few miles away at Massey University one of its first lecturers, Dr F. W. Dry was researching inherited fleece characteristics. His special interest was the coarse hairy fibres which project above the rest of the fleece in a lamb's birth coat. These are called H “halo hairs” and they normally shed at an early stage of growth. A New Sheep Breed. Bremworth Leads in New Zealand. A New Usefulness for Wool. Now DRYSDALE Wool is used in all When Dr Dry heard of the Longburn ram he acquired it and Bremworth Carpets. 4; 7 introduced it into his breeding experiments. As a result it |fl 1961 Marlin, now a U.E.B. Company, began the combecame the “father” of a new breed of sheep which is now mercial development of Drysdale wools. Today pure strain MB growing for New Zealand what amounts to a modern-day Drysdale flocks are being developed as fast as possible “golden fleece.” under the careful control of selected farmers, Massey Hi > 4.u u j ■ „ j-x - xx scientists and carpet manufacturing men. Fittingly, the breed is called Drysdale, and it is not too. KB much to hope that it has banished forever the spectre of vast U.E.B. Industries Ltd. is first to have the golden fleece stockpiles of unwanted crossbred wool which haunted us a ,n commercial quantities, and the world is eager to buy up $ / few years ago. Now we can export our crossbred in the form COnta,ning rt (wh,Ch ,S every MM ©f carpet as fast as we can grow Drysdale to blend with. it. New Zealand Leads the World. H The first time a Wool has been Evolved - / Especially for Carpets. 'T'TT This success story has an intriguing twist to it. For the first r F a /:;■’; 16 years of his experiments Dr Dry successfully established H that “hairiness” was the result of a dominant genetic factor, RCAI ITV I TTOIK/IRD but this he did for the express purpose of learning enough Ot/ALJ I Y LVJLJIVI tLJ to breed it out as an unwanted fault. TO LAST Then in 1946 it was recognised that here was a superior WITH DRYSDALE WOOL g / replacement for the super-resilent Scottish Blackface wool New Zealand had always had to import, at considerable cost, to blend with our own wool for making the best of all carpets. ■ —-———— 'j § 8D172 ft