Page 6 Advertisements Column 1

Press, Volume CXII, Issue 32959, 4 July 1972, Page 6

how do you beat the rest of thewofld? A challenge facing the majority of New Zealand manufacturers who venture on to world markets, and one that had to be surmounted by McAlpine’s when they started exporting their Singer Remington Incremental Air-Conditioning. McAlpine’s knew they had a top line product. One that could win on quality, low purchasing price, economic running costs and ease of installation. Against competition from the United States, the United Kingdom, Japan and Italy McAlpine’s proved the worth of their product by extending their market sphere from close neighbours, Australia, Fiji and Samoa, to East Africa, South Africa, Malaysia, Papua, New Guinea and the Cook Islands. Corresponding with this market growth has been a marked JK, increase in the size of building specifying McAlpine’s Singer -S Remington Incremental Air- /f/T Conditioning. \~(\ ■ I From East Africa \\ \\ \ 1 McAlpine’s received .TL an order for 350 units to air-condition a large IgSF apartment building. W Sr In New Zealand McAlpine’s Singer Remington Incremental AirConditioning has found HkBH MMk W TZWI ■ j a ready market not 818 IBll■ i only for KBmmhßKmj multi-storied buildings but also buildings complete temperature control service requiring specialised air-conditioning treatment. McAlpine’s success, both at home and abroad, serves as yet another example of how this company has built up a reputation of expertise and quality. Designing, manufacturing, installing and servicing air-conditioning, refrigeration and heating systems engineered to customer requirements of efficiency and cost. But McAlpine is not just industrial and commercial systems, their Prestcold range of domestic refrigerators and McAlpine central heating touch the home life of thousands. Isn’t it time you put your temperature control problems into the hands of the McAlpine experts? McAlpine Refrigeration Limited, PO Box 2215, Auckland also at Takapuna, Hamilton, Wellington, Christchurch 554

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