' ' ' ■ v 1 % \ You can make a lot from an issue More young people are making more of the news. Whether it s pot, protest, pop or local affairs, they're getting involved They themselves want to know more. Research shows that 74% of older teens (aged 15 to 20) read ', a newspaper on the average week day tn the youthline the daily newspaper has more impact, more influence, more selling potential. Advertising aimed at the youth market scores most sales in the newspaper. Because the '‘"v message is aiive longer. Makes more impression. (The average newspaper page has a JAW greater exposure than the average MT** «« - hr. radio or television broadcast.) Give vouth wo'-d on product. Shew more, teil W• jBBk more, sell more mKTm shrougn tnr WL'‘w newspaper. M IF 1~/ I K Wer jfi < w* .4. 'J ,y - RIb BBERBSf BISm M B Mb Mb H| BBBb SB HW KB bR JBBI flKfe 88. JBBj mEB* SB Obmdrßw JHIHRSK fIHK B B B SSBmt BB ■MS Bl JU MiSag JsgjSp BBr sk J ■ . r' . Jr IBk B ■M2H& ML B B ’ NEWSPAPER ADVERTISING • GETS RESULTS '< ’ ■ ■ "" ■ .. ’ m'■ < < : r : , ' ■ ■ ■ ■ ■ W ' L 2— : :
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19720211.2.42.1
Bibliographic details
Press, Volume CXII, Issue 32838, 11 February 1972, Page 3
Word Count
191Page 3 Advertisements Column 1 Press, Volume CXII, Issue 32838, 11 February 1972, Page 3
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Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
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