FROM ARCHITECTURE TO SCULPTURE IN DESIGN

Press, Volume CIX, Issue 32266, 8 April 1970, Page 7

FROM ARCHITECTURE TO SCULPTURE IN DESIGN

SKETCHES by an Auckland industrial designer, Gifford Jackson, showing changing styles in product design since the appearance of professional industrial design in America in the late 19205. The sketches include actual products among fictitious ones.

STEPFORM (C. 1925-1935): Architecturally oriented, ziggurat-like stepping, rounded cascading symmetry, vertical stress fluting, reeding, flared forms, sunbunt motifs, zig-zags, triangles.

STREAMLINING (C. 1930-1945): False streamlining, tear-drop forms, asymmetry, horizontal stress, wrap-around banding, jelly-mould, soft forms, three-line accents, slatting, reeding, ball corners.

TAPERFORM (C. 1945-1957): Trapezoidal solids, crisp corners, tapered, frenched panels, boomerang, saddle and jog accents, facetted accent jewellery, conical knob caps, jet aviation allusions.

THE SHEER LOOK (1957): Box-like solids, thin-edged bezels and trim, asymmetrical panel division, small-scale patterns, spin-brushed knobs and panels, rectangular escutcheons, butterfly and slant panels, refinement in detail. '

THE SCULPTURED LOOK (C. 1960): Curved, carved solids, lens forms, conic sections, flying wedge forms, peaked edges, pulled-out, chewinggum forms, scooped minor forms, trumpet forms, influence of claymodelling.