Consultants Plan For Exporters

Press, Volume CIX, Issue 32052, 29 July 1969, Page 8

Consultants Plan For Exporters

Business today knew no national boundaries and this had broadened the horizon of many New Zealand companies and stimulated planning for exporting, Mr R. B. Schulze, an Auckland management consultant, said at the export seminar.

Mr Schulze, who recently returned from two years in the Far East and Australia, was speaking on the role of export consultants. Mr Schulze said that since returning to New Zealand he had been impressed with the changed attitude of many businesses whose thinking and actions had broken the shackles of isolation and insularity. In Hong Kong, Malaysia, Manila and in the cities and even the out-back of Australia, it was not unusual to meet a New Zealander seeking new outlets for his company’s products or services. This new approach was demonstrated by the in-

creased attention to longrange planning as an essential part of the equipment necessary for exporting. With new dimensions and new challenges added to the responsibilities of management it was important that the best decisions were reached and risk minimised.

This was achieved by effective planning where the greatest benefit could be obtained from consultant services, said Mr Schulze. The consultant could support and advise management when the demand on executive talents and other resources was heavy, by bringing experience, skills and knowledge in exporting.