High Fashion For The Masses
(By
ZALIA THOMAS)
LONDON. Haute couture ready-to-wear garments sound like a contradiction in terms. But this is not so. The high fashion houses have latched on to something big by designing their own clothes to be sold off-the-peg.
Top designers have now found how to profit from their own ideas without sharing them. They have come to regard store fashion buyw’s, once the couturier’s Best friends, as serious competitors and treat them as such.
Some buyers are finding that they are barred altogether from certain fashion houses, admitted reluctantly to others and charged double entrance fees at some. The designers can still develop and preserve their own personal styles. Their ready-to-wear garments offer tasteful direct copies of originals at down-to-earth prices and are much more individual than the “inspirations" turned out in the thousands by manufacturers. Haute couture is needed more than ever as a laboratory of ideas. Its ready-to-wear field will free designers
even further to pursue their creations, unhampered by commercial considerations. Their contact with the masses, their fads and whims, will provide a new stimulus for fashion inspiration in the future.
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https://paperspast.natlib.govt.nz/newspapers/CHP19690310.2.26
Bibliographic details
Press, Volume CIX, Issue 31933, 10 March 1969, Page 3
Word Count
189High Fashion For The Masses Press, Volume CIX, Issue 31933, 10 March 1969, Page 3
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Acknowledgements
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