Printing Quality
Better printing machine operators and plate-makers should be encouraged to come to New Zealand, said Mr M. J Thompson, of T. J. Edmonds, Ltd, in an address to the Industrial Design Council’s food packaging conference in Christchurch.
Mr Thompson said New Zealand had good printing equipment and designers of world standard, but was “perhaps a little short on technology as regards people.” He said the biggest disadvantage in packaging In New Zealand was that suitable printing surfaces were not available.
“Unfortunately,” he said, “from that mill at Whakatane we are not getting a board of the quality available overseas, and until we do we can’t compete overseas.”
Mr Thompson said he hoped that a new cardboard to be released in October would be an improvement. It was said to have a better coating, and the results of tests seemed quite good. Expense Involved in improved packaging was worth while, said Mr Thompson, because the cost was recouped in the greater volume of sales. In food products particularly, the expense could not be recouped by passing it on to the consumer because of the highly competitive nature of the market
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19680810.2.44
Bibliographic details
Press, Volume CVIII, Issue 31754, 10 August 1968, Page 7
Word Count
191Printing Quality Press, Volume CVIII, Issue 31754, 10 August 1968, Page 7
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in