HOLIDAY TRAVEL

Press, Volume CVIII, Issue 31741, 26 July 1968, Page 9

HOLIDAY TRAVEL

Expansion By N.A.C.

Recreational travel offered the best means of expansion for the National Airways Corporation and provided the best opportunity of attaining its projected I.BBm passengers by 1975, said the corporation’s sales manager (Mr M. A- Ramsden) at a news conference in Christchurch.

Throughout the adverse trading conditions of the financial year which ended on March 31 business travel by air fell off, while recreational travel growth maintained an average rate of 4 per cent. The airline was satisfied it had penetrated the business travel market, but recreational travel was capable of great expansion. A market research project in Auckland showed that 73 per cent of the population of the greater Auckland area did not travel more than 200 miles from Queen Street, and was more likely to travel by car. Since the “Fly South” and “Fly North” promotional campaigns were launched 18 months ago an increase of 23 per cent in recreational travel had been achieved. This represented 61,000 sector journeys. At an average fare of $lO, this meant an additional revenue of $61,000. “The success in this recreational travel has encouraged us to concentrate our efforts on the expansion of this market,” he said.