SERVICE AT FAULT

Press, Volume CVIII, Issue 31652, 11 April 1968, Page 9

SERVICE AT FAULT

Relatively few customers are lured away from a service station by lower prices elsewhere, but customers like to feel they are obtaining personal service, and resent being taken for granted and treated indifferently, says an article in the latest issue of “Motorspecs Review."

An industry survey in the United States had shown that most customers changed their service station because they were dissatisfied with the service they received.

The survey showed 67 per cent of customers left because of the indifference of the proprietor or his staff, 14 per cent left because of some grievance, 9 per cent left because of lower prices elsewhere, and 5 per cent moved from the district or died.