Truth In Advertising
Sir,—We live in a world where misrepresentation is rife and now the Bank of New Zealand appears to have joined the throng whose aim is to mislead the public for their own advantage. Last evening this bank, in a television commercial which appeared on the screen about 7 p.m., invited us to “Join the Bank of New Zealand, where you get more for your money,” without indicating how it proposed to translate words into deeds. If I am not mistaken all banks have now
been authorised to accept investments and pay interest at the same rate as the Post Office, i.e., at a maximum rate of 4J per cent payable annually, not even half yearly as is customary in the commercial world. Unless the bank amplifies its statement and proves its correctness, it can only be regarded as utter nonsense, suitable only for the mentally retarded.— Yours, etc., IST MORTGAGE 6J%. January 17, 1968. [The Christchurch manager of the Bank of New Zealand (Mr R. H. Lord) replies: “A savings bank account entitles the holder to use all the wide variety of services offered by the Bank of New Zealand which feels that its advertising is therefore completely factual.”]
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19680127.2.91.5
Bibliographic details
Press, Volume CVIII, Issue 31588, 27 January 1968, Page 12
Word Count
202Truth In Advertising Press, Volume CVIII, Issue 31588, 27 January 1968, Page 12
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in