COOKING FISH
Promotion Campaign New Zealand housewives are now being encouraged to try new methods of preparing and serving fish dishes. The Fishing Industry Board’s spring poster campaign aims at adding its product to every family’s weekly menu. The glossy posters, offset printed in four colours, will exhort housewives to try the delights of three new fish dishes—fish hot pot, flounder supreme, and smoked cod and corn. Produced in New Zealand, the posters will be submitted as part of the New Zealand entry in a contest at the Fifth Asian Advertising Congress, to be held in Taipeh, Formosa, in November. Later, an export version of the posters, with a New Zealand symbol added, will be distributed overseas as part of the board’s-export development effort. In New Zealand, the poster campaign will be supported by the distribution, through fish retailers, of free recipe leaflets by the television cooking demonstrator, Alison Holst.
“This spring poster campaign is part of the board’s year-round efforts to promote fish-eating in New Zealand,” says the general manager (Mr J. S. Campbell).
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Bibliographic details
Press, Volume CVI, Issue 31169, 20 September 1966, Page 2
Word Count
175COOKING FISH Press, Volume CVI, Issue 31169, 20 September 1966, Page 2
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Acknowledgements
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