Must Please Shoppers

Press, Volume CIV, Issue 30897, 2 November 1965, Page 28

Must Please Shoppers

Why do customers shop at one store in preference to another offering the same type of stock in the same area?

To make people want to buy from you is one of your cardinal duties. Successful retailing means considerably more than good buying of merchandise and placing it before potential customers. Constant scrutiny is always necessary.

Out-of-date methods are a luxury no business can affordIn your own business you are in an unique position in that you are able to evaluate and check what is going on. You are in a position to analyse them to advantage.

However, don’t overlook the most important one of all, Madam customer. Look at

your business through your customers’ eyes. Examine your store from her viewpoint. What does she see in your store, what does she want, what pleases her, and what displeases her? What do you offer that will make her want to buy from you and keep her coming back time and again? The grocer who has built a fine business in the face of severe competition operates on this basis—“lf a customer doesn’t buy from me that’s my fault —not hers.” Take stock now, you cannot afford to wait for your annual physical stock-taking once a year.— Editorial in the “New Zealand Grocergram.”