Milk
Sir,—ln the present age j when advertisers no longer beg to offer their wares but . seek by high-pressure meth- , ods to manipulate the tastes ; and minds of consumers to suit the convenience and profit of producers and others, it is hardly surprising to read of the inflated claim by the Deputy-British High Commissioner (Mr B. G. Smallman). He claims that a British milk product (incorrectlv termed “milk”) has, and will keep for six months, the “taste, fresh- ■ ness (and) richness” of milk. in view of the
recent correspondence on what constitutes “fresh” milk (which the Milk Board is legally required to ensure the supply of to consumers), this is a very interesting claim: but is one which consumers (if they pause to consider it) are unlikely to accept. On scientific grounds, it is quite untenable.—Yours, etc., PAUL MALING. February 22, 1965.
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Bibliographic details
Press, Volume CIV, Issue 30682, 23 February 1965, Page 12
Word Count
142Milk Press, Volume CIV, Issue 30682, 23 February 1965, Page 12
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