The Customer
Sir, —I found this extract in an English magazine. The management of a large store gave this advice to their staff:—“What is a customer? He is the most important person in this establishment. He is not dependent on us; we are dependent on him. The customer is not an interruption of our work; he is the purpose of it We are not doing him a favour by serving him; he is doing us a favour by giving us the opportunity of doing so. The customer is not someone to argue with. A customer is a person who brings us his wants. It is our job- to handle them to our mutual profit. This is what a customer is in this, or any, business. Please remember this.” I feel that local shop managers could profitably follow the advice of their English counterpart and make shopping more pleasant for everybody.—Yours, etc., A CUSTOMER. October 8, 1964.
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Bibliographic details
Press, Volume CIII, Issue 30568, 10 October 1964, Page 12
Word Count
156The Customer Press, Volume CIII, Issue 30568, 10 October 1964, Page 12
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