Page 13 Advertisements Column 2

Press, Volume CIII, Issue 30540, 8 September 1964, Page 13

A New Kind of Typewriter THE IBM 72 AMxmgh at first glaaee the IBM 72 looks like an ordinary tynewriter it k. in fact, radically different and far simpler to operate. It introduces an |Ek "W|, j~' , ‘ j~ i''i entirely new concept in electric type- - igUg writing. The IBM 72 incorporates an important 4 -- ■ ’<■" . engineering development the single, interchangeable typing element. In this new principle, all the type characters are grouped on a single unit, the globeshaped typing element, which replaces the semicircle of 44 typebars found on conventional typewriters. Th . e ,BM 72 the new electric typeThis innovation means that important »ul h!f «« e T h “« eable >*j» d paragraphs, headings or even single £™Xd aU “* 88 chlracUn * Bean be fitted in seconds. So that as well as changing the type face, a new colour can be introduced wherever it adds to the attractiveness of a typed letter or : bulletin. The IBM 72 has a stationary paper carrier. There is no moving carriage to bump against objects on the desk. Every typist knows that when typing familiar words, such as a-n-d, two of the letters can be typed so fast that the second letter is either missed altogether or the type bars clash. IBM engineers have invented an exclusive stroke storage The single interchangeable head. Smaller system to obviate this. This unique than a golf ball and as light as a single device “stores” the second character V ntil k 0,11 * P ri 2 ted ’ This J nd other and paper to print the character. Only improvements make it possible to type six-hundredths of a second elapse from faster than 180 words a minute this is touching a key to printing a letter. 50% more than the sustained rate of a very fast typist. words can be accentuated merely by The “72” is a welcome addition to selecting another type face. This is done the very popular “C” Model Executive by lifting off the typing element and and Standard Electric Typewriters. With snapping another in its place. the three models, IBM can now offer To match the ease of changing type Prestige typing (the Executive), General faces, this new machine makes ribbon Purpose typing (the Standard), and Prochanging quick and clean. A new ribbon duction typing (the Model “72”).

■ | I jew ~ Wife v Jf W : v* - -v, 'if build a better life for everyone... They say that money can’t buy happiness. A small amount saved regularly soon projects. It’s savings that are used to fin* But it helps. Take this couple for example, builds. As your income increases you can ance industrial expansion and create new It’s three years since they were married, expand your savings. And there are so jobs and a better standard of living. It’s two years since they bought their house, many ways to save—Savings Banks, In- savings that build a better New Zealand. Now together with their 18 month daughter surance. Companies, Building Societies, s av j n g S build a better life for you and they have most of the things they want. Superannuation etc.—so don’t limit your- your f am j|y.., and savings build a better The house is furnished. The carpet s down, self to one account. jjf e f or everyone. So make every pay day And there’s a car in the garage. That’s These organisations in turn use your sav- your put it away day. what saving can do. ings to finance essential developments An early start to saving builds the founda- such as the building of Hydro-electric tion. The earlier you start the easier it is. dams, roads, schools, and other similar ■ ■■ ■ u m build Npw la ndffl K.'r... '-lilrin-11- w. W ISSUED BY THE NEW ZEALAND SAVINGS COMMITTEE