NEWSPAPERS AND TV
Advertising Increases
(N.Z. Press Association
WELLINGTON, August 5. Although the newspapers and television were rivals, it appeared they were in no danger of wiping each other out. the Minister of Indus tries and Commerce (Mr Mai shall) told newspaper adver Using managers at their annual conference. The president of the Ass ciatdon of Advertising Agencies (Mr B. Bookman) said that in the 12 months to la> March, the total of all adver Using placed by advertising agencies in the count: showed an increase of 15.54 per cent over the previous year.
In newspapers, the adver Using figure was up by 15 per cent. Mr Bookman said it was significant that while it was obvious there had been an oversail increase in television advertising, newspaper adver Using had kept pace with it.
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Bibliographic details
Press, Volume CIII, Issue 30512, 6 August 1964, Page 20
Word Count
134NEWSPAPERS AND TV Press, Volume CIII, Issue 30512, 6 August 1964, Page 20
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