“SKI-WEEK” GIMMICK
Mt. Cook AirIn Cans (N.Z. Press Assn.—Copyright) SYDNEY, May 21. “Ski-in-New-Zealand-Week, ’ which is being promoted in a Sydney store, was given further- impetus tonight when ski instructors from all parts of Australia were guests at a city reception.
On hand as a promotion "gimmick” were 100 cans of mountain air guaranteed to have been captured at Mount Cook. Australian Customs officials considered impounding the shipment of air as an undesirable import, but relented.
As a result of the promotion it is hoped that the number of Australian skiers who went to New Zealand last season—about 1500—will be doubled this year.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19640523.2.273
Bibliographic details
Press, Volume CIII, Issue 30448, 23 May 1964, Page 20
Word Count
102“SKI-WEEK” GIMMICK Press, Volume CIII, Issue 30448, 23 May 1964, Page 20
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.